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WHAT IS AIM?
The Association for Interactive Marketing (AIM), a subsidiary
of The Direct Marketing Association, is a non-profit trade association
for interactive marketers and service providers. AIM supports its
members as they pioneer the practice of interactive media marketing
by providing community, education, advocacy and opportunity. AIM's
Councils, which focus on various segments of IM, include the Council
for Responsible E-mail, the Addressable Media Coalition (an ITV group),
the Wireless Marketing Council, Search Engine Marketing Council and
others.
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